Trax buys Boston-based firm Survey.com

The unicorn will create its first closed-loop merchandising system for physical retail.

Retail solutions unicorn Trax has acquired US-based prescriptive sales activation and merchandising services provider Survey.com, an announcement revealed.

Trax will combine both companies’ industry-leading technologies, product offerings and customer delivery to create its first closed-loop merchandising system for physical retail.

This will enable CPG brands and grocery retailers to harness a computer vision-powered, on-demand labor solution to immediately address important merchandising needs in any store.

Headquartered in Boston, Massachusetts, Survey.com provides prescriptive sales activation and merchandising services to brands and retailers through its on-demand, crowd-based workforce of over 700,000 across North America.