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Chart of the day: Nearly half of e-commerce traffic comes from unpaid searches
This is followed by direct landings at 39.5%.
This chart from iPrice shows that the majority of the traffic of Singapore’s e-commerce websites come from organic, unpaid searches at 44.4%. This was followed by URL-based, direct landings on the websites at 39.5%.
Meanwhile, 5.1% of the traffic were from paid searches, whilst social traffic accounted for 4.6%.
A report by iPrice revealed that Lazada registered as the most used e-commerce platform in Singapore with a web traffic of eight million visitors in 2019. This was followed by Qoo10, and Shopee, with seven million and four million visitors, respectively.
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