Challenger Technologies promotes Loo Pei Fen to chief marketing officer
She is currently the company's head of marketing.
Challenger Technologies announced the appointment of Loo Pei Fen as chief marketing officer.
Ms Loo, 32, will be responsible for the Challenger's ValueClub loyalty programme, visual merchandising, advertisement and promotions, internal and external marketing collaborations, online activities, and public relations of the group, according to a Challenger Technologies report.
She was head of marketing from January 2015 to June 2015, head of valore and marketing from November 2013 to December 2014 and director of marketing and ecommerce from February 2011 to October 2013 at Challenger Technologies.