Singapore
How to avoid National Geographic’s publicity stunt failure in Singapore
Guerrilla marketing is a great tool to maximise a small budget to get amazing publicity and coverage. On an average weekend afternoon, you can easily spot 3-4 experiential activations being carried out along the streets of Orchard Road. Most of them intrigue enough curious bystanders to watch the performance and share on social networks. The great ones will get spotted by mainstream media – thus getting the free publicity and virality desired.
How to avoid National Geographic’s publicity stunt failure in Singapore
Guerrilla marketing is a great tool to maximise a small budget to get amazing publicity and coverage. On an average weekend afternoon, you can easily spot 3-4 experiential activations being carried out along the streets of Orchard Road. Most of them intrigue enough curious bystanders to watch the performance and share on social networks. The great ones will get spotted by mainstream media – thus getting the free publicity and virality desired.
How SMRT can actually change its 'losing narrative'
Earlier this month, SMRT Corporation announced that net profit for the three months ending June 30 2013 was S$16.3 million, down 55 per cent from a year ago despite revenue for the quarter growing by 3.5 per cent to S$284.8 million.
Why Singaporean SMEs must renew their focus on innovation
The recent roll out of the new 360 Productivity framework to help Singaporean SMEs become more globally competitive, has spurred renewed focus on innovation as a key driver of efficiency and work productivity.
Here's how badly Wilmar was hurt by Avian flu scare
Soybean meal volume dropped.
Singapore's manufacturing sector predicted to grow 5% in 2H
But here's the condition.
China Paper Holdings names Roy Ling Chung Yee as director
He has worked in major multinational financial institutions.
Singapore firms must brace for a 'talent exodus' by 2014
Employees are eyeing better opportunities.
Asia Fashion Holdings appoints two non-executive directors
The Board believes that Neo Chee Beng's and Ong Kian Guan's experience will enhance its core competencies
UOL's Sengkang West Way project slated for 1Q14 launch
Will the 555-unit project fare well?
5 reasons why Wilmar could beat peers in feedstock competition
Presence in Malaysia and Indonesia posts edge.
Ascendas Hospitality Trust disappoints with $16.2m property income
It's 7% below the IPO forecast.
Here's how Dairy Farm plans to win back its customers in Malaysia
But there's a downside.
KSH's profits climbed 165% to $11.4m
Its order book stood at $402m.
LTA, SMRT roll out Woodlands bus service
Service 904 will be available starting 18 August.
6 in 10 Singaporeans worry over inflation woes
Asian peers also disturbed by economic issues.
Why Courts Asia must be grateful to Singapore for its $7m underlying profit
Thanks to very strong re-launches.
Singapore NODX dropped by 4.9% in 2Q13
After last quarter's 12.5% shrinkage.
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