Media & Marketing

Top 3 trends for luxury marketing in 2015

When it comes to marketing to ultra-high net worth consumers, the game is changing. Particularly seen in the demographical melting-pot that is...

#OnTheContrary campaign reveals the ‘real struggles’ of entrepreneurs

Rags to riches stories are fabulous, but here’s the real deal.

What you need to know about SMART Expo

Vast global investment choices is just the tip of the iceberg.

Why it is wrong to badmouth your competitors in Singapore

Recently, news came viral online about a local marketing agency for a large telecommunications giant which had engaged in an unethical smearing...

Kingsmen Creatives promotes Cheng Oon Teck to group COO

He was the company's group general manager for almost seven years.

What Singaporeans need to know about the future of travel marketing

Consumer behavior has changed dramatically over the last few years, and with it, the way marketers talk to consumers. Thanks to the rising adoption of...

Here's why it's time to refocus your marketing in Singapore

For the last twenty years the youth market has been the chosen target for many companies pursuing growth strategies. There were good reasons for this...

The rise of the new age entrepreneurs in Singapore

You see them work on their laptops at Starbucks, Coffee Bean, libraries and most of the time when you don't get to see them, they are working at home...

LifeBrandz appoints Chng Weng Wah as CEO

He will replace Cedric Chong Sien Chern who resigned to pursue other interests.

PocketMath makes buying mobile ad impressions easier

It integrates over 20 ad exchanges and offers over 20B impressions a day.

How digital advertising in Singapore can benefit from growth in online media consumption

It is not news that online media consumption in Singapore is amongst the highest in the world with its smartphone and broadband penetration. It is...

LifeBrandz appoints Chee Keng Koon as director

He was also chairman of Remuneration Committee and a member of Audit and Nominating Committees.

Soh Gim Teik retires as Craft Print International director

He decided to step down to allow for implementation of Board succession.