Media & Marketing

How Singapore's Social Influencers are changing digital marketing strategies

Singapore is one of the most socially connected countries on earth with smartphone penetration over 100% and facebook membership and usage at record...

How Singapore's Social Influencers are changing digital marketing strategies

Singapore is one of the most socially connected countries on earth with smartphone penetration over 100% and facebook membership and usage at record...

Social media: a dish best served rare, medium, or well-cooked?

You know the drill. Take awesome new product, prepare lashings of oozing content, sprinkle with social media stardust, and serve in fancy package to...

SPH to revamp zbSunday look and content

Newspaper receives refresh on April 6.

Here are 5 risks that could hamper SingPost's growth outlook

Its e-commerce venture could face tight competition.

SingTel wins World Cup rights tug-of-war against StarHub

Coverage to be available for free on mobile devices.

4 ways SMRT can improve on its social media PR

Most of us commute to work, school, and places via public transport every day, so it is important for me as a consumer to feedback on how we can...

Is social media marketing in Singapore dead?

P&G Global Brand Building Officer Marc Pritchard declared last year that digital marketing was dead but I think he missed the point. Actually digital...

How businesses can turn big data into smart data - Part 1

Over a series of monthly instalments, I will aim to tackle the ever growing issue of turning big data into actionable insights. Singapore’s level of...