Media & Marketing

What Singaporeans must do to boost personal brand on LinkedIn

Are you too busy to manage and develop your own personal brand on LinkedIn? Everyone has a personal brand.

What Singaporeans must do to boost personal brand on LinkedIn

Are you too busy to manage and develop your own personal brand on LinkedIn? Everyone has a personal brand.

Things to remember in strategising social media in Singapore

“Just browse through some online images and find something funny to post. Hopefully people will follow us! Whatever we do, we can’t spend more than ...

What AshleyMadison.com can teach you about marketing in Singapore

It’s pretty easy to get massive viral PR in Singapore. Create a website that specialises in adultery. Bring it to Singapore. Let the politicians...

3 biggest reasons why LinkedIn is not working for you in Singapore

News flash of the week: LinkedIn now has 259 million monthly active users, an increase from 238 million in the previous quarter. There’s no doubt...

How corporate strategists could make the most out of social media listening

Most studies and research on the social landscape in Singapore will show that users are on the rise.

The Postman dead set on chasing low-cost-carrier strategy

Is it bowing out of the industry competition?

How Singapore firms could milk gains from this rise of 'chatting apps'

SMS was touted to be the most simple yet effective “killer application” that led the mobile growth story for more than two decades – but its time to...

SPH's Straits Times website hacked

Anonymous hacker group claims responsibility.

SingPost's net profit surged 8.5% to $35.6m

But postal industry remains challenging.

Why Singaporean businesses fail at content marketing

Internationally, content marketing seems to be the new kid on the block. The cool new kid. And like all cool kids it's the talk of the town. Everyone...

Singapore Good Design Mark to launch next week

Will serve as design sector's quality seal.