Media & Marketing

9 tips on how Singapore firms should ride the negative PR storm

2am - After a long day in the office followed by responding to emails from different times zones at home, one last email pops into your mailbox.

9 tips on how Singapore firms should ride the negative PR storm

2am - After a long day in the office followed by responding to emails from different times zones at home, one last email pops into your mailbox.

What many Singaporeans didn't know about Spotify

Evolution of ‘the theatre of the mind’in APAC

Why Singapore clients must invite their agencies for "Consolation Beer" sessions

Recently Richard Bleasdale, Managing Partner of The Observatory Asia Pacific had dished out some words of wisdom to Singapore agencies urging them to...

SPH net profit jumps 80.7% to $187.5m but with one caveat

Impressive number includes large one-off items.

SPH closes in on REIT IPO with preliminary prospectus filing

Likely pushing through despite market uncertainty.

Goh Sik Ngee steps down as Times Publishing CEO

He was in charge of overall management of Times Publishing.

The cardinal rule of reputation management Singaporeans must know

In early 2013, I consulted with a local celebrity embroiled in an attack on her reputation. The celebrity was accused of certain wrong doings and the...

The evolution of LinkedIn and its opportunity for brands in Singapore

Those of you who have been following LinkedIn’s recent developments closely would have started to observe that the site is undergoing an image...

5 lessons marketers should learn from Singapore Hello Kitty frenzy

The Hello Kitty frenzy has happened again in Singapore, where people queue for long hours outside McDonald’s outlets just to get hold on the limited...

5 ways for Singaporean firms to master online strategy

Much like having a smart phone, being online has become a necessary evil. In fact, considering that virtually every major and small brand has a...

Why zen and the art of sales are intertwined in Singapore

Anthony was given the task of doubling the sales target of his region again this year.  He has been doubling his team's sales targets consecutively...