Media & Marketing
SPH mulls over setting up real estate investment trust
It's eyeing to be listed on SGX main board.
Commandments of corporate social media policy in Singapore (Part 2)
As shared in Commandments of corporate social media policy in Singapore (Part 1) which talks about Internal Social Media Policy, there is the need...
How brands can effectively establish a social media presence in Singapore
What is more persuasive? Watching a brilliant TV commercial or hearing your friends comment on an awesome experience with the brand on social...
StarHub's new CEO officially starts today
Here's how Tan Tong Hai plans to make StarHub as local as it can be.
Challenging the 6.9m "Goal"
As taken from the many online comments with regards to the White Paper, the idea of increasing the population to 6.9 million in 2030 with the help of...
StarHub to unveil Hello! Japan channel on 25 February
It'll be a FreeView channel on Starhub TV.
Setting customer loyalty in Singapore
Singapore has experienced a boom in mobile commerce in the last 3 years with no sign of slowing up. Companies are rushing to push out mobile...
Singaporeans' quick guide to building trust with customers
Before we start, let’s take a look at some customer psychology. This is general all over the world, not just in Singapore.
Sbr.com.sg now surpasses 160,000 monthly unique visitors
Number of online readers rockets up 250% in just 12 months.
Why the minimal fashion cred Singapore?
Singapore is listed as one of the leading shopping hubs in Asia for the reason that it has attracted and secured many of the major sought-after...
MioTV operator fined $180,000 for outage during BPL final show
The SingNet disruption affected 115,000 viewers.
When Singapore marketing becomes annoying noise pollution
Recently, I took a stroll along Orchard Road on a Saturday afternoon with a visitor from Australia; we lasted about 35 minutes before ducking into a...
Why Singapore SMEs must have their own media
Today, despite the proliferation of social media, many Small and Medium Enterprises (SME) in Singapore continue to focus their PR efforts on paid...
A quick guide to a sure-fire marketing pitch in Singapore
It's the time of the year when clients are scrambling to get their marketing objectives and plans for the year in order and selecting the agencies to...
This ad campaign injects human touch in logistics
They're taking their jobs seriously.
20 most popular websites in Singapore
Only 4 are local websites.
3 tips for communications service providers in Singapore to find the right business model
The last 10 years have seen a rapid transformation of a variety of industries due to the digital revolution—it’s clear now that everything that can...
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