Media & Marketing
Do your customer insights have enough degree of intelligence?
It is heartening to see many companies in Singapore investing substantially in customer insights. But the returns on these investments differ...
Do your customer insights have enough degree of intelligence?
It is heartening to see many companies in Singapore investing substantially in customer insights. But the returns on these investments differ...
How to use a 'glocal' approach to mobile marketing in Singapore
It has already been established that mobile internet is the fastest growing and most powerful medium for reaching customers. Singapore is a great...
You won't believe how hard it is for bosses to look for new employees
Yet they spend little time on workforce planning.
A quick guide to build relationship via email
When working in Singapore or other International Partnership the virtual relationship is a necessity.
SPH revamps My Paper for upwardly mobile bilinguals
Bolder look comes with increased business and personal finance coverage.
StarHub to unveil The Filipino Channel
Free preview is from 19 to 31 October.
SPH's worsening newspaper print ad revenues slip 5% in 4Q12
Classified ads also dipped by 9%.
Neil Humphreys – a Singaporean brand made in Britain
Neil Humphreys is a cultural phenomenon. He is a British expat who has made a success of living in Singapore and created a rogue expat brand for...
Singapore Press Holdings' eroding print margins worrisome
Newspaper and Magazine still biggest money spinner at 76% of profits but 4Q12 weakness a concern, says Nomura.
SPH's financial results plagued by measly growths
The $410.2m earnings were just 0.3% higher than last year.
SPH ad revenue slump will bottom out in FY13
As the Singapore economy recovers so will the ad placements, says Maybank.
Losers weepers: StarHub can't be without BPL broadcast rights again
It now has to scramble to negotiate own rights.
SingTel grabs broadcast rights to Barclays Premier League matches
But the rights were non-exclusive.
Social Media within marketing and sales plans for 2013
In organizations around the world discussions and meetings are now ongoing in regards to their respective income and cost budgets for 2013, an...
7 social media lessons from the Amy Cheong saga
With immediate effect, Ms Amy Cheong, the former Assistant Director of NTUC membership division, was fired from her job, for her hateful and...
Is business copying bad?
“Good artists copy, great artists steal” – Pablo Picasso.
Making more cents with social media
Reach, the buzzword for any advertiser and marketer. More specifically maximum reach with minimum output; and as they begin to realise, nothing gives...
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