Media & Marketing
Why keeping your website’s a reputation winner
If you, and virtually everyone you know, is on Facebook, Twitter, LinkedIn, Pinterest or other social media sites I bet at some point or other you may...
Why keeping your website’s a reputation winner
If you, and virtually everyone you know, is on Facebook, Twitter, LinkedIn, Pinterest or other social media sites I bet at some point or other you may...
Overcoming the fear of asking questions
“He who asks a question is a fool for five minutes; he who does not ask a question remains a fool forever,” so says a famous Chinese proverb.
Elektromotive Group appoints Chou Kong Seng as Director
He will also chair the Audit Committee and assigned as member of the Nominating and Remuneration Committees.
Cityneon Holdings names Lew Weng Ho as Director
He is a fellow of the Association of Chartered Certified Accountants, United Kingdom and a member of the Malaysian Institute of Accountant.
Supercharge your brand with a compelling Brand Story
In a competitive market like Singapore, many businesses are struggling to market their products or services among others. With a limited budget, many...
Lee Kuan Yew, the world’s first country marketing director, built the Singapore country brand
Legendary former Singaporean PM Lee Kuan Yew was way ahead of his time. He was the world’s very first Marketing Director for a country brand. He...
Communication before strategy
Generally, Singaporeans are poor communicators. Most of us, born and bred in Singapore, cannot claim that we have a native tongue. What is our...
How to succeed in B2B public relations
A few years ago, I made the decision to jump into the more specialized and ‘boring’ world of B2B public relations. While I knew that this would...
Are you capturing the right audience on Facebook?
MYTH: The more the number of fan likes, the better is your business.
Just when you thought social networking is right for your business
These days, there are companies set up that uses social networking to market products and services online. It works especially in Singapore where...
Global Yellow Pages’ Director Nelson Simon Meers resigns
He intends to relocate back to his homeland Australia.
How will social media 'trinity' affect you?
In my conversations with the Marketing Directors of many Singapore businesses, I am often told that Social Media Marketing is either ineffective or...
Creating a good brand in Singapore
Singapore’s rapid marketplace growth is seen as a global success story, but there’s one key to continued success that may be unknown and under...
Writing is the most underrated skill in marketing communications
As an employer and external consultant to editorial and marketing communications teams, I've had many firsthand opportunities to witness how writing...
The “Johari Window” of branding
How many people know about your brand and actually uses your brand? Yes, there are many definitions and gurus out there explaining what is branding...
Use LinkedIn to help victims of sex trafficking
To raise awareness of sex trafficking in Singapore, a group of us from the BBH Asia Pacific Barn program created a profile on a LinkedIn account...
Why Empire Avenue is bull run for marketers
Started in February 2010, Empire Avenue (EA) is fast becoming a popular new tool for brands and social media marketers. For readers who have yet to...
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