Media & Marketing
Facebook beats Twitter and YouTube as marketers' top choice for campaigns
No wonder we see more companies on Facebook than on Twitter and YouTube.
Facebook beats Twitter and YouTube as marketers' top choice for campaigns
No wonder we see more companies on Facebook than on Twitter and YouTube.
Singapore's digital spending to account for 67% of total media spend by 2016
Digital’s share of total spend will grow from 28% in 2011 to 37.5% in 2016.
Starhub pampers Chinese enterprises in Singapore
China Business Network, an all-business news channel, will be showcased by Starhub by the end of 2012.
Singapore set to splurge more on internet advertising
Will print advertisements soon be obsolete?
How the consumer is changing the media
While many remain focused on technology, and new ways to deliver mobile content to consumers, it is important to consider the consumers themselves as...
Singaporeans Like Social Networking
With a population of 5.3 million people, Internet usage at 4 million and mobile phone subscriptions reaching 7.7 million, Singapore has one of the...
6 out of 10 Singapore marketers failed to execute digital strategies
They dismiss print media's importance when 86% of consumers rate is as the second most valuable source of information.
The first step to your social media plan: gaining clarity on your business
Social media have inevitably shaped the way companies interact with their clients and today more organisations, be it SMEs, MNCs or Non-Profit, have...
How to be the next Facebook
International brands such as Coca Cola, McDonald’s Facebook and Google are global success stories. In Singapore, who wouldn’t know Banyan Tree...
What the Kardashians can teach us about creative B2B marketing
“Our target prospects are only interested in price and function.”
Look at what technology has done to us
As the 21st century dawned on us, it unceremoniously enmeshed us into this cyber era. As the tectonic clash continues to rapidly grow in the Silicon...
Too much of a good thing? Singaporeans suffering from info overload
Three out of ten consumers said they now ignore the emails, direct mail and social media messages they receive.
Communication Design International names Chng Geok as Chief Financial Officer
Ms Chng will be responsible for all the Group's accounting and finance matters.
Printing 101 for small businesses
Singapore is becoming one of the world’s premier hub for quality printing presses, even our national newspaper boasts quality color printing bringing...
The changing landscape of mobile marketing
It's no secret that the advent of social media and Internet technologies has caused a massive shift in the way that business is done around the world...
3 steps to getting sales in social media
Social media has indeed transformed itself to be the new mainstream in marketing brands and businesses mainly because of its convenience...
What are you selling? – Account management in Singapore
“Let’s do a sales promo ad. It will entice people to purchase more products. Yes! That sounds great! Insert a big blurb stating the discount and a...
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