Media & Marketing
InMobi appoints Phalgun Raju as Regional General Manager
Ms Phalgun will mobile advertising network Southeast Asia, Hong Kong and Taiwan.
InMobi appoints Phalgun Raju as Regional General Manager
Ms Phalgun will mobile advertising network Southeast Asia, Hong Kong and Taiwan.
Can SMRT go from social zero to next gen hero?
Social Media has come of age in Singapore.
Your website can generate leads - here’s how
Brand marketers and business owners, especially SMBs, are drowned in the deluge of information on digital marketing. My heart especially goes out to...
How to 'mental hug' your employees?
Secrecy has long been a characteristic of business, politics and other aspects of life. Fear of losing an advantage, letting a competitor get ahead...
SPH awarded Sengkang commercial site
$328 million joint tender with United Engineers tops the bidding for the 8,790.3-sq.m. site.
SPH mall binge a long-term gamble
The embattled publisher is aggressively diversifying into retail spaces but DBS sounds a note of caution.
Singapore Press Holdings downgraded by JP Morgan
So what made the brokerage change the rating from overweight to neutral?
Marketing is so last Millennium
The traditional top-down business model is completely wrong for the 21st Century, and marketers employing tactics from the last millennium are in...
Are you a Singapore deals site addict?
Daily deals are all around us these days with the likes of Groupon.sg, Deal.com.sg, Singsale.com.sg, Streetdeals.sg, Outlet.com.sg and others...
How convergence of mobile and social media changes industry landscapes
With the US economy still in a slump and Europe facing its own economic struggles and the possible demise of the Euro, the global outlook does not...
6 steps for startups to keep customers engaged
While many startup companies in Singapore spend budgets and resources on the acquisition of new customers, many forget how important it is to keep...
Where have the ads in SPH gone… again?
Print advertisement revenues dropped 1.2%, with both display and classified ads down.
Hold the presses: SPH rental income steadies media ship
The bad news is newspaper and magazine revenue declined.
SPH net profit plunges in 1Q12
Close to 5% dip yoy on the back of core business shrinkage and staggering forex losses.
Social media - fact or fad?
No doubt 2011 has been an exciting year and it comes complete with bumps throughout the year. For some it has been interesting to watch how social...
Public relations in an era of social media
Social media in Singapore is fast becoming a new “democratic” front for the country’s fledgling political discourse as well as businesses. Social...
Like, Link, Share, Tweet – How to make the most of online video
Video is the fastest growing content type shared across the Web today. According to Cisco, 90 percent of consumer Web traffic will be video by 2015...
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