Media & Marketing
The rise of the App Store
In just over a generation in Singapore, I have seen the emergence of 3 types of stores that I would frequent. As a kid way back then, it was such a...
The rise of the App Store
In just over a generation in Singapore, I have seen the emergence of 3 types of stores that I would frequent. As a kid way back then, it was such a...
Alarm bells for Singapore’s creative industry
There is a serious threat coming to the creative industry in Singapore, commodification.
Are you fully prepared for Year 2012?
CEOs, Entrepreneurs, Business Leaders and Decision Makers take heed!
It's all about leadership and innovation
The sad passing of Steve Jobs Without doubt Steve Jobs rates as one of the most talented and creative geniuses of all time. His vision and ability to...
How to measure your branding ROI
Many CEOs and CFOs have told me that the return-on-investment (ROI) of branding can’t be measured. I don’t blame them because the consulting industry...
Looking for jobs? You might not find them on the classified ads
Analyst says recruitment ads, which typically account for about 40% of classified ad revenues, are showing steep declines.
Airports are the face of every country brand
What do you look for in an airport? Speed in and out, relaxation, convenience, F&B and shopping outlets, wi-fi….butterflies, forests, cinemas...
Confessions of an Angry Birds addict
I confess…I am an Angry Birds addict. For the benefit of readers who have not experienced this phenomenon, Angry Birds is a puzzle video game, in...
MDA to implement new guidelines for pay TV contracts from March 2012
Under the new guidelines, pay TV retailers may implement a maximum subscription contract length of two years.
SPH Magazines buys Australia’s ACP Magazines for S$58m
The acquisition makes SPH Magazines the trademark owner of The Women's Weekly and CLEO in Singapore, Malaysia and Indonesia.
Licensed moneylenders banned from using most advertising channels
Firms better comply unless you want to be fined $20,000 or worse, get your license revoked.
Good manners equal good public relations
In the field of public relations, there is a basic element that is often overlooked and given far too little importance, but when applied correctly...
Choosing the best 'bring your own' device program is not that hard
A guide to embracing a multi-device workstyle.
Is Singapore the new London for young expatriates?
Back in my homeland of New Zealand, almost every 20-something university graduate gives in to their ‘itchy feet’ syndrome and heads off on their...
Partnership Marketing appoints Hayley Buckerfield as head of partnerships
Buckerfield comes from working for the Media Development Agency of Singapore.
Association of Accredited Advertising Agents Singapore appoints Bernard Chan as CEO
4As also recently appointed Lauryn Tang as its Senior Manager for Programs.
Meet Worldcom's new regional board members in Asia Pac
Cindy Payne is elected as the new regional chair in the Asia Pacific region.
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