Media & Marketing
Watch out for the Likes, Facebook may be your next gold mine
When consumer giant Unilever announced in 2010 that it was doubling its digital marketing spend, it put marketers the world around on notice that...
Watch out for the Likes, Facebook may be your next gold mine
When consumer giant Unilever announced in 2010 that it was doubling its digital marketing spend, it put marketers the world around on notice that...
Big branding ideas for the small guys
I was often asked if there are special rules of branding for small businesses to follow. The reason I get this question a lot is that the moment...
Worldcom Public Relations appoints Cindy Payne as board member
Payne will head the five-member Asia-Pacific board in Singapore.
Ad Blitz: 52% of Singapore companies raising their marketing spend
And Twitter just pushed LinkedIn out of second spot as preferred choice.
Entertainment and media spending in Singapore to grow by 5.5%
PwC says Singapore’s digital consumer spending will be higher than most countries, reaching 19% by 2015.
Tickled pink: LiveJournal appoints Tickled Media Singapore as media partner
As part of the agreement, Tickled Media will create local country homepages and media sales presence for LiveJournal in South-East Asia.
Tamil Murasu appoints Jawharilal Rajendran as editor
Mr. Jawharilal Rajendran takes over the helm from Ms Nirmala Murugaian, who has been editor since 2005.
Broadcasters shun 3D programming
More than half of broadcasters polled by research firm Ovum rated creating 3D programming as “not an important business consideration”.
Mediabrands appoints Daniel Simon as COO of Asia
Simon will be the Chief Operating Officer of Asia at UM and Initiative.
Singapore Airlines versus Tiger Beer – why brands are admired or not in Singapore
Why is Singapore Airlines the most admired brand in Singapore and yet Tiger Beer is only 83rd? Tiger Beer seems to have a marketing problem. Anyone...
Leela Nair named SMA 2011 Chairperson
MindShare Singapore's Managing Director, Leela Nair, will replace Peter Diermayr.
SPH second quarter profit down 33.5% to $75mn
The group expects better performance in the rest of 2011 as positive outlook on Singapore’s economy and rental income from 2 fully leased property...
Singapore Business Review named 'Local Business Magazine of the Year' by Marketing Magazine
According to a survey conducted for Marketing Magazine, "The Singapore Business Review has good standing with advertisers looking to reach corporate...
3 out of 5 SMEs have no plan to invest in branding:Lee Yi Shyan
This is a problem, says Lee, after more than 9000 Singaporeans have participated in BrandPact training workshops.
Singapore Exchange donates a whopping $300,000 to Japan
SGX staff and firm member donations, plus the total clearing fees received for trading the Nikkei products on 25 March comprised the collected amount...
Singapore Airlines beats out Shangri-La as Singapore's most desired brand
The top 100 brands in Asia were ranked and among the top ten were Google (3) and Apple (4), Mercedes (5) and Rolex (6).
Hill & Knowlton in Singapore appoints new heads
Loh Hui Yin and Adiran Heng are appointed as Head of Crisis Communications and Head of Digital respectively.
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