Media & Marketing
Asians splurge a whopping USD 2.1b on 6.33m units of TV
And guess which South East Asian countries are leading the pack?
Asians splurge a whopping USD 2.1b on 6.33m units of TV
And guess which South East Asian countries are leading the pack?
Why you need to trademark your small business?
There are some times when being big, or at least looking big, can be an advantage when you’re in business. Some of your customers and suppliers may...
Oh Come On! How much does market research really cost?
Last week, I got a cost request from an agency to quote for conducting fieldwork on affluent people. I found the main specs rather odd; people who...
Size does matter in PR
In today’s volatile economic climate, smaller PR agencies could be an option to take your business to the next level at a fraction of the cost. Never...
What your bill design says about you
Companies are constantly giving themselves makeovers, reinventing themselves in some way. It may be changing a logo, re-branding a website, hiring a...
Do you have a business or a brand?
Just because you have a trademarked brand name does not mean that you have a brand. I make a strong distinction between a brand and business because...
Is China Mobile’s cable industry investment possible?
Apparently not as different regulators will limit the cross-investment, said Ovum analyst Jane Wang.
Straits Times to extend its 1.43m readership with new iPad app
The iPad and iPhone apps will be available for free for five weeks until September 7, so be quick.
Euro RSCG to develop brand strategies for EPINS service
Card Alliance chooses the ad agency for EPINS®, the newly developed PIN-based debit payment service in Singapore.
Where have the ads in SPH gone?
Print ad revenue fell by more than $3m, and blame goes to the property and vehicle sectors.
SPH third quarter profit up 17% to $115mn
Yet the group’s profit attributable to shareholders for the nine months ending May 31was down 30.8%.
Hot off the press: Fitch warns rising newsprint prices threaten Indian newspaper industry
Fitch says rising newsprint prices resulted to industry margins falling by 14.9% in Q4FY11.
MediaCorp appoints Mr Shaun Seow as CEO
He will also be a Board Director effective immediately.
Engaging with consumers online effectively
Just for a moment, I’d like everyone to take off their advertising hat and become a consumer, with passions, needs, and preferences. Think about a...
The rise of branded content
With the rise of Web 2.0 and advancement of Smart Phones, Tablet computers and faster broadband and mobile services, it means one thing for consumers...
Public Relations: Is it all noise?
I received a call recently from a company representative requesting a price quotation for a publicity campaign after winning an award. The company...
How To Rebrand Your Business in Singapore
Is it time for your business in Singapore for a new facelift and rebranding? The experts believe that it is wise to rebrand over time to stay tuned...
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