Media & Marketing
Interactive Advertising Bureau Singapore appoints Ranji David as executive director
Ranji will drive IAB’s initiatives including education and training, standards and guidelines, research, events and industry outreah.
Interactive Advertising Bureau Singapore appoints Ranji David as executive director
Ranji will drive IAB’s initiatives including education and training, standards and guidelines, research, events and industry outreah.
Panasonic launches ‘You’re Under Arrest’ campaign
The Facebook-focused eco campaign encourages consumers to share eco tips amongst personal social networks.
Guilty as charged – Accomplice making waves with integrated marketing
accomplice, Singapore’s leading integrated engagement agency, has been making waves in the integrated marketing scene, managing campaigns for the...
PACE urges broadcasters to protect children from inappropriate media content
The Committee also asked for more quality local content to be produced.
New Singaporean publications outlines water scarcity
Two publications has been launched in Singapore that outlines imperatives, including the need to price waterto reflect its scarcity while ensuring...
Starhub renews non-exclusive contract with Fox International Channels
This is the first major renewal since the Media Market Conduct Code changed in August 1.
Google+ a hit in Singapore
Its popularity has been driven by the dominance of Google in the country, with over 34% of its upstream traffic originating from the Google Singapore...
Getting through the backdoor in branding
What do you do when you are driving down a street and suddenly a brick wall looms in front of you? You try to go around it if you can, right? No...
Manulife strengthens brand awareness through outdoor media
The company now uses buses, taxis and outdoor locations for their 4-month campaign.
SingPost’s non-mail business fails to deliver
But its mail revenue grew by 7.1% YoY in FY Mar10/11 and 1.6% YoY in 1QFY Mar12.
Mobile ads in Asia Pac grow by 17% to over 55 billion in Q2 2011
The region gained over 8 billion quarterly impressions over the first quarter.
SPH’s print advertising revenue may drop 20% in FY12
Kim Eng says the dividend payout should be sufficient to cushion the impact of any share price weakness.
SPH Magazines appoints Joseph Lee as Managing Director of New Media
Mr. Lee’s appointment is effective from September 1.
@Onlineads#likes: 73% of South East Asians highly influenced by ads in social media
And 69% SEA consumers have ‘liked’ or followed a brand or company.
Hill & Knowlton appoints Lars Voedisch as Executive Director in Singapore
He will be reporting to Managing Director, Baey Yam Keng.
Social media help brands connect with their customers
SMWF Asia offers an in-depth insight into how brands and businesses across Asia are using channels like Facebook and Twitter to connect with their...
MediaCorp changes board of directors
MediaCorp Directors, Mr Robert Tomlin and Ms Shirlene Noordin, stepped down on 4 August 2011, each having served 6 years with the Board.
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