Media & Marketing
27% of AsiaPac brand executives inefficient in social media strategies
Better get your act together soon, as sociability is expected to contribute 65% to a brand’s overall reputation in three years.
27% of AsiaPac brand executives inefficient in social media strategies
Better get your act together soon, as sociability is expected to contribute 65% to a brand’s overall reputation in three years.
SPH FY2011 profit down 22% to $389mn
The group to continue to leverage on its key strengths amidst global economic woes.
Global social media revenue to increase 41.4% to $10.3b in 2011
Like and tweet all you want, as the market is projected to reach $29.1 billion in 2015.
SPH Magazines appoints David Turchetti as managing director of Blu Inc Media
Mr David Turchetti has resided in China since 1998 and was a Vice-President at the American Chamber of Commerce based in Shanghai.
Accenture appoints Teo Lay Lim as managing director for ASEAN
Ms. Teo is currently country managing director of Accenture Singapore.
Listed production company Scorpio East's directors sue each other for defamation
All independent directors are being sued by the non-executive Mr Hady Hartanto.
The Singapore GP is genius country marketing
The excitement is growing amongst the hundreds of thousands of Grand Prix (GP) (and Linkin Park) fans as the Singapore GP comes closer and closer...
You can EASILY avoid becoming a marketing dinosaur!
Researchers has it that the dinosaurs, as dominant as they were during their time on Earth, got extinct not because of the massive asteroids that hit...
To go global, Singapore companies need Market Intelligence
Singaporean companies that have made it big on the international stage can be counted on the fingers of one hand: Capitaland, Singtel, Singapore...
Networking – What I learned from my in-camp training
Most should know that no one is allowed to bring a camera phone to a Singapore Army camp. It just happens that I am in the midst of my reservist, and...
How to really sell your products?
The first step in developing any workable sales strategy in Singapore or any part of the world is to study the process of making a sale.
Why don’t ad agencies advertise?
When I first started working as a copywriter in Singapore in 1996, I was asked by my boss, “Since you are the only one with a marketing degree in...
Take this job and shove it: 3 out of 4 Singaporeans want to start their own business
This is a good sign for the future of Singapore, where SMEs contribute more than 50% of GDP.
China Print Power appoints Stella Chung Oi Ling as Executive Director
Chung had the same responsibility in Sustainable Forest and International Resources Enterprises.
Bored Singaporeans the world's heaviest Facebook users
Time to get a real life as study reveals that Singaporeans spend the longest time on Facebook worldwide, averaging 38 minutes and 46 seconds per...
SPH appoints Lee Boon Yang as Board Director
Lee will also be appointed as member of the Executive Committee, Remuneration Committee and Nominating Committee.
Singapore’s online advertising revenue jumps 48.3% to S$95.5m in 2010
It was led by the local search advertising industry, which grew an amazing 112% in 24 months.
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