
Check out what's new at Courts Asia's revamped big store
Over 30,000 people flocked to witness the grand opening last Dec 1.
The Megastore in Tampines was relaunched with revolutionary new features designed to entice customers and boost sales.
According to HSBC which visited the store, staff reckons that customer traffic increased by 5 times, with up to 30,000 visitors during the 36-hour marathon opening on 1-2 December.
As such, management estimated that sales could be three times higher than usual during this period.
The new features include the following:
(1) Courts Connect, Singapore’s first in-store mobile retail concept offering mobile, broadband and TV services from the three major telecommunications providers – SingTel, M1 and StarHub – giving customers the opportunity to get the best deals in one spot;
(2) Digital Kiosks that showcase the latest discounts and product information, and the megastore layout;
(3) Augmented Reality 3D Sound Box with an interactive screen that superimposes customer’s choice of headsets in all colours, shapes and sizes onto their real-time image which can instantly be shared on Facebook with friends;
(4) Home Furnishing Solutions featuring new Space-saving Living Concepts;
(5) Courts Solution Bar modelled after Best Buy’s Geek Squad and Apple’s Genius Bar that will assist customers with data transfer, software installation and warranty choices and;
(6) Discount Tracker, an electronic display that shows how much customers have saved at the Megastore.
New Megastore to boost sales and act as a positive catalyst for a strong third quarter ending in December 2012. In our store visit on the first opening day, staff estimated that customer traffic increased by five times, with up to 30,000 visitors during the 36-hour marathon opening on 1-2 December.