6 in 10 internet users but something online each week: survey

Over a quarter of Singaporeans purchase online via mobile phone.

More than half of Singaporeans (61%) aged 16 to 64 purchase something online every week, according to a survey by Meltwater and We Are Social.

Of those buying online each week, 35.3% use a mobile phone in purchasing. Singaporeans (57.9%) also use mobile phones to make at least one of their purchases each week.

According to the survey, Singapore’s average full-year 2022 online revenue per consumer goods e-commerce user is US$1,828.

There are a few Singaporeans who also like to purchase groceries online, according to the study, with 29.0% saying they do so.

Singapore’s average full-year 2022 online revenue per user of online grocery ordering services is US$574.

Apart from groceries, some internet users in Singapore (17.8%) also order food takeaway or delivery each month.

The Lion City’s average full-year 2022 online revenue per user of online food delivery services is US$204.

Other services and products that Singaporeans use or purchase via websites and mobile apps each month include health and fitness (23.2%) and mobility (26.7%) services and digital content (59.2%).

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