Shopee hit 11 million orders on previous 11.11 sale

The e-commerce sector is set to exceed $208b by 2025.

E-commerce platform Shopee hit 11 million orders from its 11.11 sale in 2018, representing a 24 times increase from the first time it was held in 2016.

As the sector is set to exceed $208b by 2025, 30 times its value in 2015, a study by Google and Temasek found that three key groups were found to drive shopping activity on the platform in 11 November: male users, consumers in the rural areas, and senior-aged buyers.

Over the period of 2016 to 2018, male users’ shopping activity has grown twice as fast as that of female users, whilst people outside capital areas showed to shop more actively on the platform, for instance, in Visayas province in the Philippines, Nonthaburi in Thailand, and Banten in Indonesia. Finally, older buyers, aged 50 and above, were observed to increase shopping activity by 30 times.

Shopee announced that on this year’s 11.11 sale, discounts will start applying in seven markets this month until its finale on 11 November.

Also Read

Changi Airports and Hainan Meilan form JV for non-aero services

F&B brands remain key drivers of retail leasing in Q3

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit