, Singapore
588 views

Chart of the day: 67% of Singaporeans want ‘endless aisle’ option

Yet only 1 in 3 retailers offer this option.

This chart by the Adyen Retail Report 2022 says that almost seven in 10 of Singaporean shoppers would be more loyal to a retailer if they offer an ‘endless aisle’ option.

Endless aisle option is a marketing technique that allows in-store shoppers to place an order of a product that is out of stock or not normally sold in the store, pay for it, and have it delivered at a later time to their homes.

Despite this demand however, the chart said that only one in three let customers start transactions in one channel and complete it in another.

This chart also says that 69% of Singaporeans feel that physical stores should offer some level of ‘excitement’ when they are shopping in person.

Meanwhile, 55% of businesses in the country expect that revenue from physical stores will pick up this year.

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!