Largest Coty digital store in Southeast Asia opens

The beauty company has launched the Hugo BOSS Fragrances on LazMall Prestige. 

Coty has opened its largest digital store in Southeast Asia with the launch of Hugo BOSS Fragrances on LazMall Prestige. 

The company noted it is particularly targeted to inspire shoppers in Singapore, Malaysia, and Thailand. 

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“Building on the success of the debut of the official Chloé Fragrances LazMall Flagship Store, at Coty, we are accelerating the expansion of our digital footprint across Southeast Asia to drive growth with our exclusive key e-commerce partner, Lazada,” Kristina Strunz, Vice President Sales, Coty Southeast Asia, said.

“The modern BOSS man and woman seek contemporary perfumes to reflect their powerful personalities, and we are committed to inspiring consumers with premium fragrances, through premium experiences, in collaboration with our premium retail partners.”