, Singapore
133 views
Source: Cottonbro (Pexels)

What online shoppers will likely buy this holiday season

3 in four Singaporeans will make at least one online purchase a month.

Online shoppers in Singapore will likely still spend more money buying apparel and accessories, groceries, and health and personal care products during the holiday season, Amazon Singapore reported. 

In a survey, Amazon Singapore found that 38% of Singaporeans plan to spend on apparel and accessories, whilst 35% and 31% will likely spend on groceries and health and personal care products, respectively. 

Read more: What online shoppers will likely buy this holiday season

The same report, which surveyed over 1,000 respondents, also found that Singaporeans will likely make at least one purchase a month, mainly due to pricing and sales discounts of up to 50%.

Other key drivers for online shopping are product quality (15%) and trustworthiness (11%). 

This comes as Singaporeans remain relatively conservative in their holiday shopping due to the current global economic condition. 

In line with this, the Amazon survey found that 57% of shoppers say they will spend less or buy cheaper brands. 

“This highlights the need for retailers to look at helping to mitigate consumers’ fear of inflation and offer budget-friendly options for customers,” the report read in part.

 

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!