, Singapore

Check out why Singapore Airshow 2012 raked in so much cash

The event contributed over S$254.5m to the economy.

In a recent study conducted by Kadence International, it was found that Singapore Airshow 2012 contributed over S$254.5 million worth of direct spending to the Singapore economy in tourism receipts, hospitality, event and personal spend.

Here's more from Kadence International:

Of this, over S$219 million was from foreign exhibitors, trade and public visitors. The biennial Singapore Airshow is Asia’s largest and one of the three most important aerospace exhibitions in the world. This year’s event took place from 14 to 19 February 2012 bringing together more than 135,000 attendees over the six days.

Singapore Airshow 2012 attracted 44,801 trade attendees with 30% coming from overseas. The two public days also attracted 90,301 visitors of which 9% were foreign. In total, Singapore Airshow 2012 drew some 22,000 foreign visitors to the event.

Of the foreign exhibitors, nearly a quarter (23%) stayed in Singapore for more than 10 days to leverage networking and business opportunities in the region, demonstrating Singapore Airshow’s value and continued appeal beyond the six days of the show.

The Kadence study also established that the Singapore Airshow generated nearly S$120 million of foreign revenue
among Singapore-based stand-building contractors, freight forwarders and F&B caterers.

Trade visitors and exhibitors at Singapore Airshow 2012 formed a comprehensive crosssection of the aerospace industry, with strong representation from Maintenance, Repair and Overhaul (MRO), defence and land equipment systems and avionics and unmanned technology companies as well as airlines, civil aviation bodies, government and military officials.

The highest representation from exhibitors was from aircraft and parts manufacturers at 50%, while 26% of trade visitors were from the MRO industry. The diversity of participating companies and visitors at Singapore Airshow 2012 reflects its strategic importance to a wide spectrum of the aerospace and defence industry.

As a direct result of Singapore Airshow 2012, over half of exhibitors (54%) expect to finalise a sale with a new customer while 36% of trade visitors anticipate forming a strategic partnership over the next 12 months. The successful deals inked at Singapore Airshow 2012 reinforces its position as a strategic global platform, contributing to the long-term sustainability of the industry by successfully bringing together global industry leaders to network, exchange insights and build businesses in the region and beyond.

More than US$31 billion worth of deals were announced at Singapore Airshow 2012. Singapore Airshow returns from 11 to 16 February 2014 at Changi Exhibition Centre.  

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