Staff Reporter
,
Singapore
It's sacrificing yields to defend market share.
According to a report by Reuters, struggling Singapore Airlines Ltd is showing little sign of a recovery with passenger yields falling to near four-year lows, highlighting SIA's eroding pricing power in a weak market for premium airlines.
SIA's yields fell for the third consecutive quarter as it faced stiff competition on its medium and long-haul routes from Gulf carriers such as Emirates Airline and others including Malaysian Airline System Bhd and Cathay Pacific Airways Ltd.
Read full report here.
Join Singapore Business Review community
Since you're here...
...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.
We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.
Let us help you drive your business forward with a good partnership!