Booking a retail space in real-time now available in Singapore
Check out how it simplifies the process.
Finding the appropriate retail spaces to market your products can be a daunting task, but a local startup found a way to have it simplified.
Invade bills itself as Singapore’s first ever real-time retail booking system that allows businesses to rent and list their space in an efficient manner. The online portal allows businesses to browse through available spaces needs from short-term pop-up stores, to long-term retail spaces, as well as for different occasions including bazaars, event and fairs, shared spaces, mobile space and retail spaces.
The Invade team has in the past worked with over 100 major landlords and marketed over 800,000 sqft of pop-up and retail spaces over the past 6 years. In addition the Invade team has organised about 600 flea market events, catering to more than 100,000 shoppers. Through their experience, they discovered the various challenges that entrepreneurs face such as finding the appropriate retail spaces to market their products. At the same time, landlords also face the problem of increasing vacant and underutilised spaces in this slowing economy.
So to solve, this problem the team used their knowledge to create a system that would help businesses and landlords alike, by bringing them together in one platform.
Koh Cheng Guan, Invade’s co-founder and strategic marketing manager said that the platform aims to bridge the gap between businesses looking for space and landlords through an online platform.
“The system simplifies the complicated and time consuming process of looking for a space by providing all the necessary information businesses need to know, saving valuable time and the hassle of going through numerous websites and calling various people,” he explained while adding that the entire process from listing a space or browsing, booking to payment can be completed within minutes
The founders
Koh graduated from the National Technology University, from the School of Art, Design and Media, with an additional diploma for business development. Cheng Guan, a self-confessed workaholic is hands on with Invade, handles the marketing and branding aspects of the business, as well as a support in business development.
Prior to Invade, Cheng Guan was an Art Director at TBWA where he managed clients including ANZ, Lexus, Heineken and AIA. He is enthusiastic about creating effective platform that allows aspiring local entrepreneurs to shine.
Serving as business development manager is Kent Teo. He graduated from the University of London with a BSc Economics and Business Management., and seeks to solve the problem of the high numbers of vacant and underutilized spaces in Singapore. Kent takes delight in being hands on with Invade, he takes care of business development and operations where he manages the operations and client servicing team
Kent was always an entrepreneur, his business ventures include Space Invasion, Makers’ Market, Fleawhere.
Kent is passionate about creating exposure for locally made products as he finds that local brands are far too few as compared to Singapore’s counterparts abroad.