Australand officially rebranded as Frasers Property Australia
After the takeover by FCL.
Following Frasers Centrepoint Limited’s (FCL) acquisition of diversified property group Australand almost a year ago, Australand will now be known as Frasers Property Australia and adopt the international Frasers Property brand.
The re-branding marks the completion of the integration of Australand with FCL’s existing Australia business, Frasers Property Australia.
Apart from the rebranding Australand has reshuffled its management team after FCL’s takeover, with a new senior management team drawn entirely from senior staff within the organisation.
The Frasers Property brand will be rolled out across residential, commercial, retail and industrial developments across Australia in stages.