European office supplies provider Lyreco buys DeskRight

It looks to relaunch its strategy for Asia.

European workplace supplies provider Lyreco Group bought office supplies business DeskRight for an undisclosed amount, an announcement revealed. This marks Lyreco’s new development strategy for the Asia region.

The acquisition will boost business at Lyreco Group's Singaporean subsidiary, opened in 2006. This B2B client base will in turn benefit from Lyreco's international scope, logistics expertise and global purchasing power.

Andy Koh, the long-standing owner of DeskRight, will serve as managing director for Singapore.

Lyreco created a regional hub in Singapore to coordinate all its regional subsidiaries and relaunch a strategy for external growth in the region.

"Asia is a priority market for Lyreco Group. We know there is room for us on the market and we are determined to become the regional leader," said Hervé Milcent, Lyreco's CEO.