503 views

Citi to take 8 floors at Asia Square

The American bank has recently inked a 10-year lease with Asia Square to take up more than 250,000 square feet of office space spanning 8 floors from levels 17 to 24 plus a 5,000 sq ft retail banking hall. Occupying nearly a quarter of the net lettable office space at Tower 1, Citi will be Asia Square’s largest tenant.

And a large part of this decision was influenced by Asia Square’s unique ‘Human Building’ proposition. MGPA’s flagship premium integrated commercial development, Asia Square is the first building in Singapore to put human capital at the very heart of its approach. A top priority on the agenda of many government agencies and political leaders for some eight years now, there is an even greater emphasis on human capital especially after the September 2008 financial meltdown as companies reinvent their business models for the future. This has culminated in Asia Square clinching the largest leasing transaction in the CBD area since the recent financial crisis.

Located in the heart of the New Downtown, Asia Square has bucked the trend in commercial developments by putting the human element at the heart of its design and technologies. With longer and more demanding working hours, there is an even greater need for commercial buildings to ensure a balanced and conducive working environment. Asia Square’s answer to this is how it has built in an optimal balance of Work, Play, Live and Grow elements from the ground up to create a new benchmark for office space, making human capital a key priority for businesses to sharpen their competitive edge.

“Commercial buildings today have to offer more than just location and connectivity to amenities. There are so many choices that tenants have become much more discerning and exacting in standards. How Asia Square is changing the game is our approach to build and design from the human perspective – so that it’s not just a great address but a great working and business environment. The design, space optimisation, sustainability features and Work, Play, Live and Grow concept all come together seamlessly to drive this. It’s a winning proposition because it’s all about business efficiency,” said Mr John Saunders, CEO Asia of MGPA.

Business Efficiency the Big Draw

Indeed, having all of Asia Square’s Work, Play, Live and Grow elements working together to drive efficiency is one of the key factors that prompted Citi’s move to Asia Square, from its current location spanning 25 floors at Centennial Tower and Millenia. Citi will consolidate its operations of over 2,500 employees under one roof thanks to Asia Square’s large floor plates, well-appointed design, accessibility and its design approach to optimise human capital.

“Asia Square is an excellent choice for our corporate office. Maximising business efficiency plays a critical role in our strategic plans as we look to expand our operations in Singapore. This is why we have chosen Asia Square as it comprises all the intelligent design features and world-class elements and specifications,” said Mr Michael Zink, Country Head and Citi Country Officer for Singapore. “Its ‘human building’ proposition optimises the workspace to create greater business efficiency, allowing us to bring our entire franchise together. We also like its Intelligent Building Management System, which will deliver a quality indoor environment through its sophisticated air handling and treatment processes.”

Citi’s new office at Asia Square will house their trading floor that will run 24/7. The trading floor is critical to Citi’s business and will have 100 per cent back up power and back up air-conditioning in the event of emergency failure from the power grid or the district cooling system. Asia Square’s technical provisions and flexibility made the decision to relocate a lot easier.

Location a Prime Factor

Another important factor influencing Citi’s decision to relocate to Asia Square was to do with the shifting center for business and finance to Marina Bay. Asia Square is located right at the heart of Marina Bay and Citi will have prominent signage and exposure on the façade of the building.

Impeccable Sustainability Credentials Top it Off

Citi is also one of the “greenest” banks in the world and have adopted a policy of always moving their new offices to LEED rated buildings. Asia Square’s green credentials in sustainability are second to no other building in Singapore in this regard, as it has achieved both the US Green Building Council’s Leadership in Energy and Environmental Design (LEED) Platinum pre-certification and Singapore’s Building Construction Authority (BCA) Green Mark Platinum award, the first A Grade office building to achieve this status in the Singapore CBD.

Asia Square Tower 1 is slated for completion in June 2011 whilst Tower 2 is targeted to complete in 2013.

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!