Friven & Co. hires Kinderdijk for bedding and bedlinen products

Deal enables company to focus on brand management, design and development while expanding its distribution channels.

Friven & Co. Ltd. (“Friven & Co”), has appointed on Wednesday Kinderdijk Sdn Bhd (“Kinderdijk”) as its sole distributor for its bedding and bedlinen products in Singapore and Malaysia. This arrangement enables Friven & Co to streamline its operations and focus on brand management, design and development, and manufacturing of its bedding and bedlinen products, as mentioned in a Friven & Co. report.

Friven & Co’s bedding and bedlinen products are sold under its “Allegoria”, “DS”, “Friven”, “Perrin de Rossi” and “Relax at Home” brands. Friven & Co and Kinderdijk will also actively collaborate to develop new bedding and bedlinen products to be sold under the various brands.

Commenting on the appointment, Mr Gary Loh, Executive Chairman of Friven & Co said, “The appointment of a strategic distribution partner like Kinderdijk allows Friven & Co to expand the market and distribution channels for our various brands in Singapore and Malaysia. This also allows us to focus on the higher value activities such as brand management and product design and development.”