Euromonitor International
Euromonitor International is the world's leading independent provider of strategic market research. With a global network of analysts and market research on every key trend and driver, Euromonitor's market research reports empower organisations and brands of all sizes with strategic data, analysis, and consumer trends in a single, affordable resource.
See below for the latest Euromonitor International news, analysis, profit results, share price information, and commentary.
Here’s how Gen Z consumer preference reshapes APAC’s marketing landscape
Gen Z consumers are observed to purchase based on pleasure and purpose, whilst being conscious of cost and convenience.
Here’s how Gen Z consumer preference reshapes APAC’s marketing landscape
Gen Z consumers are observed to purchase based on pleasure and purpose, whilst being conscious of cost and convenience.
Singapore trails U.S. in soft drink innovation
In 2023, Singapore introduced 88 new brands and sub-brands in the soft drinks space,
Coffee and tea shops in SG set for 1% CAGR through 2025
In 2023, such shops recorded a sales value above US$200m.
Loyalty- and tech-driven strategies key to effective returns management
Experts vouch for third-party services to leverage the potential of return policies.
Singapore emerges as the world’s 11th top city destination in 2023
In Southeast Asia, Singapore ranked first.
Singapore ranks 11th in Top 100 City Destinations for 2023
It is the top city destination in Southeast Asia.
Easy and challenging steps to make SG brands ‘world-class’ competitive
Marketing experts advise investing in omnichannel strategies and talent to diversify brands in a global space.
7 generative AI strategies for in-store management without replacing humans
Marketing and e-commerce specialists said generative AI can be used as a chatbot and trainer for store managers, and businesses that do not have the tech will fall behind.
Transforming the Retail Horizon: Experiential Retail and Digitalisation key in driving post-pandemic growth
In Singapore, retail sales have essentially returned to pre-pandemic levels. Consumers are returning to stores to find revamped and refreshed retail concepts that showcase the relevance of the brick-and-mortar store in the post-Covid era.
Three ways retailers can serve ‘budgeteers’
A budgeteer is someone who is not willing to spend more than necessary.
Return of Chinese tourists seen to help grow SG travel market by 60%
Euromonitor International said the reopening of China will make a stronger return.
SG is leading Asian city in this year’s top 100 destinations index
Euromonitor said Singapore is the first place globally in economic performance.
Marketing Briefing: 'Me-First' mindset to drive new consumer trends
“Phygital reality”, a physical and digital experience hybrid, is also making rounds.
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