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Consideration to fly with Singapore Airlines plunges after SQ321 incident
Despite the drop, SIA remains the most considered airline amongst Singaporeans.
Consideration to fly with Singapore Airlines plunges after SQ321 incident
Despite the drop, SIA remains the most considered airline amongst Singaporeans.
BMW most favored car brand among Singapore campers
Tesla trails behind BMW.
Singaporeans opt for gifts and outings on Mother's Day
Four in 10 picked gift-giving as an ideal way to mark the special day.
Insurance incentives sweeten EV deal for consumers
Tax incentives and the introduction of charging stations are boosting the EV market.
Incoming PM Wong garners broad confidence across all age groups
Gen Zs (41%) and Baby Boomers (43%) hold high expectations for Wong.
Support for bans on plastic items strong across various age groups
Most (53%) support banning drinking straws,
Will the Lunar New Year period boost soft drink sales?
Two in five Singaporeans are more likely to buy soft drinks during festive seasons.
Consumers buzz most about Changi Jewel amongst local retail and leisure attractions
The percentage of people talking about the airport stood at 30.2% in November.
Do loyalty programmes influence Singaporeans’ flight booking decisions?
Six in 10 consumers are members of at least one airline loyalty programme.
Skipping the Festive Frenzy: 3 in 10 Singaporeans forego seasonal shopping
Of those who shop for the holidays, 28% do so 3-4 weeks early.
What is the most subscribed streaming platform in Singapore?
One in three Singaporeans are subscribed to the top platform.
How Singaporeans' consideration of Deliveroo and Gojek services changed following tie-up
The partners began offering discounted rides and food to its users on 1 August.
What are the most popular cuisines amongst Singaporeans?
More than half (51%) of Singaporeans consider themselves meat eaters.
4 in 10 SHEIN users prefer buying from sustainable brands
The ultra-fast fashion business has long faced criticism over its environmental impact.
Are employers offering ethical AI training to Singaporeans?
Almost 80% of workers polled said their firms have no policies for generative AI.
Seven in 10 consumers are enthusiasts of loyalty programmes
Gen Z and millennials are most likely to avail of these programmes.
Around 4 in 5 SG shoppers are willing to pay more for product quality, authenticity
Quality, product and shipping costs, customer reviews and authenticity are the top purchase considerations.